On-Demand Webinar | Website enforcement: Does Google’s policy change deliver for brands?
Upon being notified by brand owners, Google will now remove from search results links to pages on websites that list counterfeits. This as a step in the right direction – trademark owners no longer need a Court Order before Google will evaluate counterfeits in organic search.
However, Incopro has campaigned for a scalable solution to tackle widespread infringement. Under this new system, trademark owners are still not able to have entire websites that are dedicated to selling counterfeits removed from search results – only individual pages.
Hear from experts at Daniel Wellington, Wiggin, and Incopro on why Google needs to go further in tackling counterfeits.
- Website infringement – the problem and challenges for brands
- Google’s historic position on tackling fake websites – why it needed to change
- Google’s new policy – what has changed and what brands need to know
- Further change is needed – what else Google must do and how brands can collaborate to drive this
Head of IP & Brand Protection, Daniel Wellington
Partner in the IP Litigation Group, Wiggin
President, Brand & Content Protection, Corsearch
Director of Service Delivery and Senior Legal Counsel, Incopro
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