On-Demand Webinar | Staying ahead of evolving counterfeiting behavior

Counterfeiters and their networks are constantly changing to try to stay ahead of enforcement efforts as well as take advantage of emerging channels and broader market dynamics. They are agile and by operating at speed can quickly replace routes to market that are blocked to continue their illegitimate activities. To respond effectively, brands need to understand the ever-changing tactics counterfeiters’ adopt.

Hear key insights from experts at Reckitt and the Anti-Counterfeiting Group (ACG) on the ever-changing tactics counterfeiters adopt.

On-Demand Webinar | Staying ahead of evolving counterfeiting behavior

Agenda

  • The latest methods infringers adopt to try and avoid detection
  • How infringers operate as networks, and how to stop them at scale
  • Why brands need to broaden their focus across geographies

Access the webinar

Speakers:

  • Marilyn Krige

    Marilyn Krige

    Senior Global Brand Protection Counsel Anti-Counterfeiting, Reckitt

  • Phil Lewis

    Phil Lewis

    Director General, Anti-Counterfeiting Group (ACG)

  • Katerina Vlachou

    Katerina Vlachou

    Brand Protection Team Leader, Incopro

  • Phoebe Fan

    Phoebe Fan

    Brand Protection Analyst, Incopro

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